Are you planning to build a new website ? Join with us for the Innovative Creation
Are you planning to build a new website ? Join with us for the Innovative Creation
Are you planning to build a new website ? Join with us for the Innovative Creation
Are you planning to build a new website ? Join with us for the Innovative Creation
SEO Training for just $100 - Book your seat for the upcoming batch starting from 15th,June,2013

SEO Training

 

This Search Engine Optimisation training course covers all aspects of search engine positioning the positioning of your site on the major search engines and directories without it taking over your life; and how to implement, monitor and maintain an ongoing search engine strategy.

Objectives

 On completion of this 25 Days SEO training course, delegates will:

                Understand current Search Engine Optimisation best practice

                Have developed an SEO action plan for their website

                Understand how to monitor SEO progress and maintain a well optimised site

 

Course Content

The Big Picture

                What is SEO

                What does a Search Engine Do?

                Google & Bing’s Webmaster Guidelines

                Responsibilities of an SEO professional

                What SEO was then and what SEO is now (Post “Panda & Penguin”)

                Mobile Search

                Universal Search

 Technical Considerations

                HTML for Creating a Search Engine friendly site

                URL

                File Name

                Page Title

                Metadata

                Headings

                Robots.txt

                Design Considerations

                User Friendly

                User Experience

                Mobile-friendly

                Mobile Considerations

                Responsive

                Dynamic Serving

                Parallel Sites

                Redirects

                Structured Data Markup

                Sitemaps

Content Marketing

                Keyword Research and Targeting

                Essential Guidelines for Content Creation

                Write for People

                Write Content they Want to Share

                Technical Accuracy

                Chunked Down Text

                Keyword Usage in Content

                URL

                Page Name

                Headings

                Body Text

                Internal Linking

                Content Strategy

                Blog Posts

                Evergreen Content

                Take Advantage of QDF (Query Deserves Freshness)

                Compelling Page Titles

                Unique Content

                Useful is Not Enough!

                The WOW! Factor – How to Encourage Sharing

                Importance of Trustworthiness, Credibility and Quality

 Other Forms of Content

                Video

                Infographics

                Slideshows

                Interactive Experiences

Link Building and Backlinks

                Diminishing Value of Low Quality Links

                Forums

                Link Directories

                Blog Comments

                Profile Links

                Finding High Quality Backlinks

                Page Authority

                Number of Links on Page

                Domain Age

                Relevancy

                Diversity of Anchor Text

                Diversity of Sites and Domains

Scalable Link Building

                Outreach/ PR

                Social Accounts

                Guest Blogging

Leveraging Social Media

                Impact of Social on Search

                Correlation vs. Causation

                Shares = Links

                Influencer Outreach

Semantic Search

                The Web of Things

                Google Knowledge Graph

                Google Authorship

                Rel=publisher

Optimising for Local Search

                Geotagging

                Google+ Local

                Local Portals

Analytics and Monitoring Your Site

                Webmaster Tools

                Key User Metrics that Affect your Ranking

                Click Through Rate

                Time on Site

                Bounce Rate

                Diversity of Search and Direct Traffic

                Measuring Mobile

                Running an SEO Audit

What to Avoid

                Link Velocity

                Comment Spamming

                Duplicate Content

                Broken Links

                Technical Accuracy of Content

How to Improve a Poor Ranking Site

                Analysing the Problems

                Technical Issues

                Content Issues

                Link Audit – Removing Bad Links and Backlinks from Poor Quality Sites

                Disavow Tool

                Reconsideration Requests

                Blocking or Taking Down Bad Pages

Planning for the Future

                SEO Strategy

                Key Resources for Keeping Up With Trends

                Future Proofing

                 

Extra Features:

Fully Practical Course with live project

Teaching by Real Time Search Engine Optimizer who is already working.

Normal Track, Fast Track and Weekends Classes.

Free Seo Book and tool plus seo materials

Classes Available for Part-time Training on weekends aslo.

Get in Touch with us for your Queries and Doubts

Email :-  This email address is being protected from spambots. You need JavaScript enabled to view it.   or call me at                     USA: +1-888-792-5374  or India: +91-998-676-3716 

 

 

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